Schedule

Wednesday, June 19
7:30 AM

REGISTRATION & BREAKFAST

8:25 AM

OPENING REMARKS

Moderated by: Joe Weinman - SVP, Cloud Services and Strategy, Telx
Speakers: Stacey Higginbotham - Senior Writer, GigaOM
Om Malik - Founder and Senior Writer, GigaOM
8:30 AM

What we have is not good enough: connecting the numbers

A pioneer of Cloud Computing services and scalable architectures, Jason Hoffman employed his skills as a pathologist and computer scientist to find a treatment for his mother’s cancer. In this talk he discusses how the infrastructure and technologies we have today are not good enough for what we’ll need in the future.

Speakers: Jason Hoffman - CTO, Joyent
8:45 AM

The composable enterprise

For the first time, we are entering an era where busi­ness and tech­nol­ogy oper­at­ing models have the opportunity to seam­lessly align to enable fast, flex­i­ble response to rapidly chang­ing com­pet­i­tive landscapes. Viewing busi­ness func­tions and tech­nol­ogy as re-configurable build­ing blocks will require a rad­i­cal depar­ture from the legacy IT infra­struc­tures and appli­ca­tion port­fo­lios found inside most orga­ni­za­tions today. This session explores the evolution in business model and tech­nol­ogy ‘fab­rics’ required to deliver the Enter­prise as a Ser­vice.

Speakers: Jonathan Murray - EVP and CTO, Warner Music Group
Jared Wray - Founder and CTO, Tier 3
9:05 AM

The future of datacenter servers and processors: the death of one size fits all in the server world

The “one size fits all” hardware era is over. The data center has reached an inflection point where infrastructure needs will be customized and tailored to meet specific workloads. This presentation will provide insights about how key technologies such as ARM, small core x86, CPU+GPU computing, and supercomputing fabrics will be major agents of this change.

Speakers: Andrew Feldman - GM and Corporate VP, AMD
9:20 AM

Is this the year for Azure colored clouds?

Last year Satya Nadella proclaimed that Microsoft's cloud proposition would democratize the power of handling big data for smaller companies and challenged leading players to be more interoperable. A year later they are showing clear signs of success and challenging the early leaders in the cloud space with paced customer adoption. We'll explore how Microsoft sees Azure evolving this space to change the options that enterprise and SMB buyers have in an enterprise integrated cloud.

Moderated by: Om Malik - Founder and Senior Writer, GigaOM
Speakers: Satya Nadella - President, Server and Tools Business, Microsoft
9:40 AM

What's keeping your CIO up at night

As the core technologies used to deliver enterprise IT change to the cloud so do the problems that CIOs have to face. These include cloud infrastructure, big data demands, Internet of Things, democratized IT and it's chaotic sibling BYOD (bring your own device). But this is just the tip of the iceberg. In this panel we assemble top CIOs for a frank and illuminating discussion about their worries and what they need next from enterprise IT vendors and technologists.

Moderated by: Barb Darrow - Senior Writer, GigaOM
Speakers: Ben Haines - CIO, Pabst Brewing Co.
Ralph Loura - CIO, The Clorox Company
10:00 AM

Sponsored session - The new rack at light speed

Recent industry announcements speak about the future of datacenters where servers, networking and storage are disaggregated and connected by high-speed interconnects. With this flexible architecture, datacenters will increasingly be managed as a system to permit dramatic breakthroughs in efficiency. In this session we look at the latest rack scale innovation, new interconnect technology, and next generation SoCs that will redefine datacenter racks and what the impact will be on delivering performance and total cost of ownership.

Moderated by: Jason Waxman - VP and GM, Cloud Platforms Group, Intel Corporation
Speakers: Thomas Pfenning - GM, Microsoft
Zhang Lei - Director of the System Architecture Department, Alibaba Group
10:15 AM

10 Cloud Catalysts

In our sixth year of Structure, we decided we wanted to feature some of the up and comers that are rethinking infrastructure for the next generation of computing. After months of research, and many conversations within the industry, we came up with a list of 10. Selections to be announced May 28th and seen live at Structure on June 19th and 20th.

10:20 AM

BREAK

(Optional Workshops - Located on Level 2)

10:35 AM - Intel Sponsor Workshop

Analytics as a service powered by Intel hardware-enhanced software

Learn how some of the leading cloud computing stacks can support the Intel® Distribution for Apache Hadoop optimized with Intel® Xeon processors, SSD, and 10GbE to help you analyze big data without compromising on security or performance.

Speakers: Vin Sharma - Head of Product Marketing, Big Data Software, Intel

10:35 AM - Virtustream Sponsor Workshop

Mission possible: moving business-critical apps to the cloud

Ben Kepes will moderate a Virtustream panel session addressing the key challenges enterprises face when moving mission-critical applications to the cloud. Attendees will hear best practices for achieving enterprise-grade security and compliance, assured application-level SLAs for performance and availability and multi-tenant efficiency from real customer case studies and examples.

Moderated by: Ben Kepes - Industry Commentator, Diversity Limited and Analyst, GigaOM Research
Speakers: Brian Gracely - VP, Product Management, Virtustream
Kevin Reid - Chairman and CEO, Virtustream
Rodney Rogers - Chairman and CEO, Virtustream

10:35 AM - Dell Sponsor Workshop

10:35 AM - Aspera Sponsor Workshop

11:20 AM

10 Cloud Catalysts

Speaker Announced May 29th.

11:25 AM

The annual cloud buyers survey by GigaOM Research and North Bridge Venture Partners

Each year GigaOM Research partners with North Bridge Venture Partners on an industry survey, tracking the needs and desires of IT buyers and practioners in the industry. To deliberate over the findings being announced today we assembled some of the key voices in the industry for this panel to discuss future implications for buyers.

Moderated by: David Card - VP Research, GigaOM Research
Speakers: Gaurav Dhillon - Chairman and CEO, SnapLogic
Kash Rangan - Senior Analyst, BofA Merrill Lynch
Duke Skarda - CTO, SoftLayer
Michael Skok - General Partner, North Bridge Venture Partners
11:45 AM

Behind google's evolutionary leaps

Jeff Dean architected the key technology and architectural leaps that have propelled Google to the top of the pile. Not often outward facing and much admired internally, we are privileged to have Jeff Dean talking about the challenges of constantly innovating to what technologies come next for Google to keep their competitive advantage.

Moderated by: Derrick Harris - Senior Writer, GigaOM
Speakers: Jeffrey Dean - Google Fellow, Google
12:05 PM

Constant progress: keeping a billion users happy

Facebook continues to be the leading consumer web application out there, leading many to quip that the World Wide Web has evolved into Facebook. With over a billion users, Facebook continues to push the edge of scalable web technology, pioneering and disrupting the infrastructure value chain for the industry. We talk to their chief about his perspective on some of the critical decisions that will act as a pattern for the rest of the industry.

Moderated by: Stacey Higginbotham - Senior Writer, GigaOM
Speakers: Jay Parikh - VP, Infrastructure Engineering, Facebook
12:25 PM

How infrastructure can transform business success

In this session we focus in on how the right IT infrastructure can create significant competitive advantage. Understanding that IT’s job is to make systems work for people, rather than people working for systems, Revlon sought to align IT to the business with the successful implementation of a private cloud. Their resulting infrastructure turned 3.6PB of data into a business driver and runs more than 500 applications in a virtualized environment. Their initiative has demonstrated clear ROI.

Moderated by: Dave Ohara - Founder, GreenM3 and Analyst, GigaOM Research
Speakers: David Giambruno - SVP and CIO, Revlon
Cynthia Stoddard - SVP and CIO, NetApp
12:45 PM

10 Cloud Catalysts

Speaker Announced May 29th.

12:50 PM

LUNCH

(Optional Workshops - Located on Level 2)

1:05 PM - SoftLayer Sponsor Workshop

1:05 PM - ServiceMesh Sponsor Workshop

From virtualization to transformation: what to know before you buy, the tale of two divergent paths

IT transformation is a top priority for many organizations. Often, many begin with IaaS as a stepping stone to transform IT. However, to achieve cloud operating model goals, a seamless, integrated central architecture of extensible policy and governance must be at the core. While the ultimate goal is to accommodate complex applications that provide business value, enterprises typically adopt one of two strategies in their quest. Path One: a project centric approach or Path Two: a view with the end-game in mind. In this session, I will present the path and strategies that lead to successful IT transformation.

Speakers: Shawn Douglass - CTO, ServiceMesh

1:05 PM - AMD Sponsor Workshop

Deploying OpenStack on fabric computing architectures

OpenStack data centers find their needs change over time, and the result is a heterogeneous mix of servers, networking, and storage systems that become increasingly difficult to manage. A fabric computing architecture overcomes and provides a platform that is flexible and easily expandable, enabling the entire cloud stack to scale smoothly. This presentation we will cover how OpenStack is deployed on a fabric computing architecture and how it enables SDN integration, bare metal provisioning and cloud storage.

Speakers: Pete Yamasaki - Director, Product Management, AMD

1:05 PM - SnapLogic Sponsor Workshop

1:50 PM

10 Cloud Catalysts

Speaker Announced May 29th.

1:55 PM

Networking for the modern datacenter, a disaggregated model

JR Rivers has worked on some of the most prolific computer networking products in history starting at a time when Ethernet ran on Coaxial cables. His perspectives through leadership and innovation positions at 3Com, Cisco and Google have shaped his thoughts and technology that will be launched for the first time in this session.

Speakers: JR Rivers - Co-Founder and CEO, Cumulus Networks
2:05 PM

Performance management past the perimeter

What if you could get a single pane of glass that gives you a view beyond your edge firewall? With the adoption of cloud applications, the Internet is becoming the backbone for the modern enterprise and the IT team is left to deal with the hard performance past the infrastructure perimeter. In this session, we will see the launch of a new technology that empowers enterprises to quickly identify hard performance challenges and how one of the biggest cloud pioneers is using the ThousandEyes technology to achieve competitive advantage.

Speakers: Mohit Lad - CEO, ThousandEyes
2:20 PM

Is The Future Software Defined Everything?

We could argue that the cloud revolution came about in no small part due to the output of VMWare since 1998. Now twenty years on we ask industry thought leader Pat Gelsinger about what the future holds. What impact will VMware's focus on the Software Defined Data center as the new evoutionary point for infrastructure architectures have for the choices that buyers and ecosystem partners face?

Moderated by: Om Malik - Founder and Senior Writer, GigaOM
Speakers: Pat Gelsinger - CEO, VMware
2:40 PM

Enterprise problems worth solving

CEO, visionary and investor? Could one person be all three? There are a handful of people in the technology community who can claim that title, but being humble, they would not. In this conversation we talk to Aneel Bhusri, CEO of Workday, and a force behind many enterprise hits about where he sees as being the next needs in the enterprise space and where he thinks that we should be applying the tech communities talents next to solve problems that really are worth solving.

Moderated by: Jordan Novet - Staff Writer, GigaOM
Speakers: Aneel Bhusri - Chairman, Co-Founder and Co-CEO, Workday
3:00 PM

SDN: The networking industry's biggest disruption since the Internet

Your number one concern is knowing your business and building applications suited to your specific business needs. Those applications run on an infrastructure that’s moving to virtualized and private cloud infrastructures and they are causing networking problems and demands that are leaving customers and service provider screaming for answers. Enterprise computing pioneer Bob Muglia will talk about how Juniper sees SDN changing the way we approach creating flexible and agile infrastructures to meet those needs for the future.

Moderated by: David Linthicum - SVP, Cloud Technology Partners and Analyst, GigaOM Research
Speakers: Bob Muglia - EVP, Software Solutions Division, Juniper Networks
3:20 PM

10 Cloud Catalysts

Speaker Announced May 29th.

3:25 PM

BREAK

(Optional Workshops - Located on Level 2)

3:40 PM - Verizon Sponsor Workshop

3:40 PM - IBM Sponsor Workshop

3:40 PM - Openstack Sponsor Workshop

3:40 PM - WSO2 Sponsor Workshop

Achieve business agility with Cloud APIs, Cloud-aware Apps, and Cloud DevOps PaaS

To match today’s rapid business pace; teams are adopting flexible Cloud-Native architecture and composing APIs into business-driven, Cloud-aware solutions. This workshop will describe how you can adopt API-first practices, remix Cloud services, and accelerate agility using DevOps PaaS. As teams reshape IT architecture, new business model innovations are possible.

Speakers: Chris Haddad - VP, Technology Evangelism, WSO2
4:25 PM

Hardware hackathon results

You’ve got to see what happens when Facebook initiates a hackathon for - wait for it - computer hardware. In conjunction with Intel and Facebook we present to you the results of the hardware hackathon and the innovations borne from it. Get it here first!

Moderated by: Stacey Higginbotham - Senior Writer, GigaOM
Speakers: John Kenevey - Program Manager, Facebook
4:35 PM

AWS - Amazon's winning strategy

Amazon ignited the market for public cloud services and continues its impressive march forward. Application usages range from simple scripts by young developers to large Pharma's running 80,000 server drug analysis that shorten time to market from years to hours. In his annual fireside chat at Structure we welcome back the "Cloud Father" Werner Vogels to talk about the direction he is leading the industry in and his insights into the future for public cloud and private enterprises.

Moderated by: Jo Maitland - Director, GigaOM Research
Speakers: Werner Vogels - CTO, Amazon.com
4:55 PM

TBA

Speakers: Damian Black - CEO, SQLstream
5:00 PM

TBA

5:10 PM

OpenStack's attack on the enterprise

OpenStack continues it's march on the enterprise and who better to talk us through some of the successes it is having than it's chief champion, Lew Moorman. More coming soon on this great session....

Speakers: Lew Moorman - President, Rackspace
Jim O'Neill - CIO, HubSpot
Keith Shinn - VP, Fidelity
5:30 PM

Useful or useless? The technology maturity panel decides

Structure has hailed many technologies and products since its inception nearly 6 years ago. In that time some have flourished and become standard choices, some have died and some are the living dead. In this lively and "no holds barred" panel of seasoned yet early adopter IT buyers, we look at what has made its mark and what has failed to deliver on its promises.

Moderated by: Paul Santinelli - General Partner, North Bridge Venture Partners
Speakers: Peter Krey - President and Founder, Krey Associates
Raj Patel - VP, Cloud Services, Cisco Systems
Arne Josefsberg - CTO, ServiceNow
5:55 PM

CLOSING REMARKS

6:00 PM

BTI SYSTEMS COCKTAIL RECEPTION

Thursday, June 20
7:30 AM

REGISTRATION & BREAKFAST

8:25 AM

OPENING REMARKS

Moderated by: Joe Weinman - SVP, Cloud Services and Strategy, Telx
8:30 AM

Compute everywhere: the architects behind the change

The demands posed by data center virtualization and the need for more distributed yet faster and more capable infrastructure have created some innovative new solutions in the marketpace. In this talk Equinix's chief technology officer and architect talks about the impact that BTI's chief architect's work has had on changing their capabilities and their ability to deliver the super agile and responsive infrastructure fabrics that are being demanded in the age of distributed customers using software defined datacenters.

Moderated by: Dave Ohara - Founder, GreenM3 and Analyst, GigaOM Research
Speakers: Chandra Pandey - VP, Platform Solutions, BTI Systems
Lane Patterson - CTO, Equinix
8:50 AM

Cloud benchmarking: towards fair and useful cloud econometrics

Earlier this year a post by cloud computing thought leader Sebastien Stadil blew up on our blog and caused a huge debate and outpouring. Following up we have Sebastien leading a panel of cloud practioners and buyers talking about getting towards an industry standard for cloud benchmarking that will be useful and allow customers to really get what they need. Not to be missed.

Moderated by: Sebastian Stadil - CEO, Scalr
Speakers: Jeremy Koerber - Director of Technical Operations, BranchOut
Ralf Rottmann - CTO, grandcentrix GmbH
Ariel Tseitlin - Director, Cloud Solutions, Netflix
9:20 AM

Inside the box of Box.net

The modern business context has changed. The PC is not coming back and the modern workforce relies more and more on mobility as their primary screen. This changes they way you build infrastructure to support an application. In this chat we talk to Sam Schillace about his choices in technology and architecture at Box.net and how he is allowing people to collaborate concurrently on a global scale on mobile.

Moderated by: Derrick Harris - Senior Writer, GigaOM
Speakers: Sam Schillace - VP of Engineering, Box
9:40 AM

HANA and the age of analytics everywhere

Your infrastructure is distributed, and so is your data. So why shouldn't your analytics follow suit? SAP is backing the HANA tachnology to the hilt and it's timing may be spot on as the industry rapidly moves forward with distributed infrastructures. We talk to SAP CTO and chief architect behind HANA about his aspirations and vision for what in memory analytics will have on the Enterprise buyers strategy for the future.

Moderated by: Jo Maitland - Director, GigaOM Research
Speakers: Vishal Sikka - Executive Board and Global Managing Board Member and Head of Technology and Innovation, SAP AG
10:00 AM

10 Cloud Catalysts

Speaker Announced May 29th.

10:05 AM

BREAK

(Optional Workshops - Located on Level 2)

10:20 AM - Plex Systems Sponsor Workshop

10:20 AM - SOA Sponsor Workshop

10:20 AM - Basho Sponsor Workshop

10:20 AM - Citrix Sponsor Workshop

11:05 AM

LaunchPad

We feature the young and few companies that we think will change things for the many. Come meet them.

Moderated by: Chris Albrecht - Creative Director, GigaOM
Speakers: Eric Kish - CEO, 28msec
Moderated by: Bipul Sinha - Partner, Lightspeed Venture Partners
Woody Rollins - Co-Founder and CEO, AppScale Systems
Maciej Skierkowski - Co-Founder and CEO, Factor.io
David Crawford - CEO, Metrica
Marc Chenn - Co-Founder and CEO, SaltStack
Stephen Candelmo - Co-Founder and CEO, Synapsify
11:05 AM

GigaOM Research Mapping Session - Room 1

Understanding the multi-cloud opportunity

Hybrid clouds, in which one public cloud and one private cloud are used together, are becoming increasingly common solutions to a range of business challenges. This session will explore the motivations behind adopting a multi-cloud strategy, and consider the implications for customers, providers of cloud solutions, and providers of cloud management tools and other middleware components.Why does multi-cloud matter? Is it a trend that will grow, or one whose days are numbered?

Moderated by: Paul Miller - Founder, Cloud of Data and Analyst, GigaOM Research
Speakers: Ben Kepes - Industry Commentator, Diversity Limited and Analyst, GigaOM Research
David Linthicum - SVP, Cloud Technology Partners and Analyst, GigaOM Research
Jo Maitland - Director, GigaOM Research
11:40 AM

The rise of the app economy

New business initiatives are focused building an interactive customer experiences through the web and mobile apps. Applications and developers are gaining in power and prominence in this new world where the app developer is now viewed as part of the business team. Learn more from this interactive discussion between New Relic CEO and Founder Lew Cirne, known as the Coding CEO, and Red Monk analyst Stephen O'Grady, author of "The New Kingmakers, How Developers Conquered the World."

Moderated by: Barb Darrow - Senior Writer, GigaOM
Speakers: Lew Cirne - Founder and CEO, New Relic
Stephen O'Grady - Partner and Principal Analyst, RedMonk
11:55 AM

Metamorphosis: Everything must go first

In this prized talk we get key insights from LinkedIn's top technologist on the massive and complete overhaul of their infrastructure over a few months for one reason - their customers and the business world demanded it. The world has gone to real time and so must they. Learn about the challenges and decisons they faced in "starting from scratch" whilst still serving 100 Million customers.

Speakers: Kevin Scott - SVP Engineering, LinkedIn
12:10 PM

Release cycles in a real time world

Consumer expectations will not tolereate quarterly release cycles. You have to be able to update and re-deploy your application in near real time. This creates challenges for the existing enterprise but asks that they update their operations or lose their customers. Kohl's has tackled the challenge through unique technology vendor choices and a change in developer operations. Come learn from this talk.

Speakers: Ratnakar Lavu - SVP, Digital Innovation, Kohl's
12:25 PM

10 Cloud Catalysts

Speaker Announced May 29th.

12:30 PM

LUNCH

(Optional Workshops - Located on Level 2)

12:45 PM - Nuage Networks Sponsor Workshop

12:45 PM - SAP Sponsor Workshop

12:45 PM - Kontron Sponsor Workshop

12:45 PM - Junpier Networks Sponsor Workshop

1:30 PM

10 Cloud Catalysts

Speaker Announced May 29th.

1:35 PM

Rethinking hardware development for a software world

As software takes over more and more of our infrastructure, customers are expecting hardware development cycles to speed up. After all, when you can deploy code in a day, waiting for silicon to catch up is a drag. Applied Micro CEO Paramesh Gopi shares how he is rethinking hardware development for a software world.

Moderated by: Stacey Higginbotham - Senior Writer, GigaOM
Speakers: Paramesh Gopi - President and CEO, AppliedMicro
1:55 PM

The future of storage in a super distributed world

As we progress in the world of cloud computing, what does the notion of software-defined storage really mean? At some point that storage is going to be concrete and meet a hard drive. But will that drive be a spinning platter or will it be an array of SSD’s? What happens when memory gets faster and more persistent so that it approaches RAM speed at platter costs? And what happens when we distribute this? Not just beyond the box but beyond the datacenter perimeter whilst trying to grab on to one choesive view of it all? Two industry legends in the storage space share their thoughts on storage now, in the future and what impact “Big Data” will have on innovation, costs and performance for buyers in the industry.

Moderated by: Barb Darrow - Senior Writer, GigaOM
Speakers: Scott Dietzen - CEO, Pure Storage
Paula Long - Co-Founder and CEO, DataGravity
2:15 PM

The value of information

Most people in IT today believe that Data has the highest value, when in reality information is the most valuable resource in IT. Based on research started during the investigation of causes of Data Gravity, this session explains what gives Information value, how information's value is effected, and how to leverage information to maximize outcomes.

Speakers: Dave McCrory - SVP, Warner Music Group
2:30 PM

Application aware networks (when SDN is in its stride)

Networks were for a long time just thought of as pipes. With the decline in cost of compute and it’s subsequent proliferation at the heart of networking (SDN) for control and transport we have the emergence of a very powerful beast - a network that is aware of the applications that are running on it and that can adapt itself to the performant delivery of those apps. Responsive apps make happy users and make the ROI on the deployments worthwhile. What should you be planning for your network infrastructure?

Moderated by: Stacey Higginbotham - Senior Writer, GigaOM
Speakers: Najam Ahmad - Director, Technical Operations, Infrastructure, Facebook
Vijay Gill - GM, Microsoft
Dave Husak - Founder and CEO, Plexxi
Pascale Vicat-Blanc - Founder and CEO, Lyatiss
3:00 PM

10 Cloud Catalysts

Speaker Announced May 29th.

3:05 PM

BREAK

(Optional Workshops - Located on Level 2)

3:20 PM - Microsoft Sponsor Workshop

3:20 PM - HGST Sponsor Workshop

3:20 PM - DataDirect Networks Sponsor Workshop

3:20 PM - New Relic Sponsor Workshop

4:05 PM

10 Cloud Catalysts

Speaker Announced May 29th.

4:10 PM

Energy blooms in the Utah dessert (Bloom Energy)

Aggregate, the world’s data centers consume more electricity than Sweden and Iran combined. Data centers are facing an “energy crisis” in the 21st century - as the cloud demands more compute and customers demand more distributed datacenters, energy infrastructure designed for civic use starts to be strained. In this talk we hear for the first time about the innovative energy deployment for the Ebay data center in Utah and what it teaches us about the future of energy supply for the cloud.

Moderated by: Katie Fehrenbacher - Senior Writer, GigaOM
Speakers: Peter Gross - VP, Mission Critical Systems, Bloom Energy
Dean Nelson - VP, Global Foundation Services, eBay
4:30 PM

The curse of the burst

Gary Grider builds some of the biggest supercomputers for the US governmet and its agencies. In this session he talks about dealing with bursts of data today in the 200 TB in size in 5 minutes and by the end of the decade his bursts will be 30 PB in 5 minutes. He talks about the effects on his machines, networks, file system, and it's impact on his archive technology investment strategy. A talk that hints at problems that will arise for service providers and large compute users in the future.

Moderated by: Derrick Harris - Senior Writer, GigaOM
Speakers: Gary Grider - HPC Division Leader, Los Alamos National Lab
4:45 PM

Dark architecture and how to forklift upgrade your infrastructure with zero downtime

Everyone’s infrastructure eventually needs an upgrade. However, most companies go about it the wrong way. Flag days – when 100 percent of improvements are switched over on a single day – are still popular, even though they’re ineffective and with the potential for disastrous breakdown. Cory von Wallenstein CTO of Dyn will explain how they eliminate the risk while still having their service operate at the highest level. In this talk Corey describes what Dark architecture means and when upgrading your infrastructure, why you should do a small piece at a time off to the side and then test. This speech can save money, time and headaches. It’s definitely a must see.

Speakers: Cory von Wallenstein - CTO, Dyn
5:00 PM

The economics of scaling

The hot photo sharing app is trying to deliver an ephemeral photo-sharing service that mimics the fleeting nature of much of our face-to-face communications. To do this, it built on Google's cloud services hoping that Google will scale out new features fast enough to support Snapchat's growth. CTO and co-founder Bobby Murphy explains why he chose Google and how he takes the economics of scaling into account when designing the app.

Speakers: Bobby Murphy - Co-Founder and CTO, Snapchat
5:15 PM

Hacking the cloud: rethink hardware, rethink app delivery, turn off your instances and save money

We are seeing some early signals for new product categories. In the cloud where you can pick and choose your infrastructure you can optimize on performance and cost. We assemble some of the Alpha technologists and hackers out there to talk about how they hacking together bespoke solutions to optimise and save money on their infrastructure and how their actions extrapolate a line for future infrastructure products and trends that you should be looking out for.

Moderated by: Derrick Harris - Senior Writer, GigaOM
Speakers: Gleb Budman - Co-Founder and CEO, Backblaze Online Backup
Adrian Cockcroft - Cloud Architect, Netflix
5:35 PM

CLOSING REMARKS

5:40 PM

HP CLOUD SERVICES COCKTAIL RECEPTION

Register

From Cloud to Clear Strategy
June 19-20, 2013 / San Francisco, CA
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