Structure 2011

REGISTRATION & BREAKFAST

A Tale of Two Clouds: Private and Mobile

There are two clouds that when combined provide a big threat to the established practices and controls of the IT department. The first cloud, the private cloud, lacks two important attributes of cloud computing. First, you have to buy it up front – instead of paying for it as you go, and second, the adoption of cloud means almost no IT involvement. The second kind of kind of cloud is the “Cloud in your pocket” – the one that powers your smartphone or tablet. This talk will look at the infrastructural requirements to deliver both kinds of clouds, examine the state of development of such infrastructure generally, and propose a way forward for IT to enable enterprises to serve both consumer use of client devices and enterprise policy needs.

Speakers: Simon Crosby

– CTO, Datacenter and Cloud Division, Citrix Systems

The State of the Cloud Address

The Amazon public cloud accounts for an estimated 40% of the total public cloud market. Werner Vogels helped to elevate the cloud computing industry into the mainstream when his team at Amazon launched EC2 and S3. We asked Werner to deliver a very special “State of the Cloud” address in which he talks about where Amazon sees cloud computing currently and where he plans to take the industry next.

Speakers: Werner Vogels

– CTO, Amazon.com

Intel Workshop – Room 1

Building Clouds: Real World Lessons from Intel Cloud Builder program and IT@Intel

Intel Cloud Builders is helping enterprises and service providers build more simplified, secure, and efficient cloud infrastructures. Additionally, Intel’s own IT department – with about 75,000 servers worldwide – is transforming its enterprise environment from a traditional infrastructure to a cloud-based service. Learn real-world lessons from the Intel Cloud Builders program and Intel IT that you can apply to your cloud deployments.

Speakers: Billy Cox

– Director, Cloud Software Strategy, Intel

IBM Workshop – Room 3

Partner with IBM to win in the Cloud

The cloud market opportunity is growing presenting new business opportunities for partners. IBM offers a complete cloud computing ecosystem for business partners of all types. Join for a view of how IBM can help you equip yourself to more fully participate in cloud opportunities and win in the cloud.

Speakers: Amy Anderson

– Cloud Computing Business Partner Programs Manager, IBM

The Future of The Cloud Panel

Recently, GigaOM Pro, The 451 Group, and Northbridge Venture Partners conducted an industry survey to map the future of enterprise cloud computing. The results of the survey will be revealed for the first time in this panel, and we will hold a lively discussion among the stakeholders in key industry sectors about the implications of these results.

Moderated by:
Michael Skok

– General Partner, North Bridge Venture Partners

Speakers: Dries Buytaert

– Co-Founder and CTO, Acquia

Latin America: The New Market in The Backyard?

Last year, Brazil experienced its fastest economic growth in almost two decades. Gross domestic product expansion was double what economists had expected the country to reach. As it’s economy booms, it’s demand is outstripping local supply of technical talent and infrastructure. Does Brazil represent a new market and potentially a new partner for American Cloud Services companies? Or will China and India rise to the occasion?

Moderated by:
Michael Wolf

– VP Research, GigaOM Pro

Speakers: Wenceslao Casares

– CEO, Bling Nation

The Economics of Open Everything

The power of open-source software can’t be denied. At its best, it has democratized innovation and is a stub for other subsequent innovations. Think Apache and the web. But where is the money in it? Does there have to be a profit motive? We talk to two exponents of recent projects — Open Stack and Cloud Foundry — both of which are open and have the promise to shake up the cloud industry.

Moderated by:
Lew Moorman

– Chief Strategy Officer and President of the Rackspace Cloud, Rackspace

Speakers: Derek Collison

– CTO, Chief Archictect, Cloud Division, VMware

Rackspace Workshop – Room 1

Translating Technology, Top 5 Tips for Selling “Geek” to “Non-Geek”

In the past year, there has been an explosion in the number of geeky applications, including an array of cloud offerings. As companies make an effort to adopt cloud computing into their IT infrastructure, just how do you sell these technologies to the “geek” (those that really get it) and the “non-geek” (those that understand the concept but don’t have the time to get into the nitty gritty technical details). Avowed geek Alex Polvi and avowed non-geek Ben Kepes of Diversity Unlimited will battle it out to show how both “geeks”and “non-geeks” are using the cloud, and ways cloud companies can communicate to a broad landscape to better sell their products.

Speakers: Ben Kepes

– Cloud Computing Analyst, Diversity LTD and Rackspace CloudU Curator, Rackspace Hosting

Microsoft Workshop – Room 3

Public Cloud: Delivering on the Promised Benefits

Public cloud promises great benefits to companies who make it part of their IT strategy. Join us for an interactive session to learn more about Microsoft’s Windows Azure Platform and the benefits it delivers.

Speakers: Piyush Lumba

– Director Product Planning, SQL Azure and Middleware, Microsoft

Enabling Ubiquitous Access with Content-Centric Networking

The world has changed since networking was invented. Networks are no longer about simply getting messages from point A to B — now, it’s all about multimedia, collaboration, and sharing. Given the ubiquity of devices, networks, and content everywhere, an industry of patchwork services and workarounds has evolved to support these realities. In this talk, Teresa Lunt will discuss content-centric networking, a new approach to networking being developed at PARC and around the world that addresses these and other problems. Content-centric networking simplifies how applications consume content, and enables applications and services to be designed so that more content can be delivered at far less cost. Because it’s not ubiquitous if people can’t easily get what they need when they need it.

Speakers: Teresa Lunt

– VP and Director of the Computing Science Laboratory, PARC, a Xerox company

Guru Panel – What Can the Enterprise Learn from Webscale?

Those who are at the bleeding edge of practice today will define everyday operations for the rest of us tomorrow. We assemble a panel of some of the top innovators — and biggest infrastructure customers — in the web world to talk about their experiences pushing the boundaries of cloud computing.

Moderated by:
Jonathan Heiliger

– VP, Technical Operations, Facebook

Speakers: Sid Anand

– Software Architect, Netflix

BREAK

(Optional Workshops – Located on Level 2)

DataDirect Networks Workshop – Room 2

The Hyperscale Horizon: Introducing NoFS Information Infrastructure

Echoing the progress made by the NoSQL movement, new tools are finally available to scale past file system limitations. DDN’s introduction of NoFS web storage infrastructure breaks through the highest scalability and efficiency barriers to serve as the storage foundation from today’s Big Data era to our Hyperscale future.

Speakers: Philippe Ciampossin

– CTO of Software and VP of R&D, DataDirect Networks

AMD Workshop – Room 4

Big Cores, Little Cores –What is Best for the Cloud?

Cloud Computing is not “one size fits all” and the processor you choose can make a difference. We will take a look at performance, power, and workload requirements of cloud environments and discuss how these affect the computing platform decision.

Speakers: John Fritz

– Director Developer Relations, AMD

The CIO’s Finest Hour

The IT department has to learn to keep pace with a new business organization moving at “Cloud Speed.” Requirements and technologies change at such a fast pace they are almost fluid. This chat will address the challenges of having a legacy, siloed infrastructure and what the C-Level decision maker presently has to face when making purchasing decisions.

Moderated by:
Derrick Harris

– Structure Editor and Staff Writer, GigaOM

Speakers: Dave Hitz

– Founder and EVP, NetApp

CLOSING REMARKS

REGISTRATION & BREAKFAST

Cloud Storage: Moving Beyond Backup?

For a few years, cloud-based storage has been a ideal solution for backing up enterprise data, but a new breed of startups is trying to convince businesses to move their primary data into the cloud. This panel will examine whether the cloud can meet the performance, the security and cost requirements that businesses place on primary storage systems and what it will take to make the cloud an appealing option.

Moderated by:
Vanessa Alvarez

– Analyst, Forrester Research

Speakers: Val Bercovici

– Sr. Director, Office of the CTO, NetApp

The Next Frontier: Cloud Databases

One of the biggest challenges that remain is managing data in the cloud. While the need for database scalability, reliability and performance has always been an issue in computing, the cloud introduces new challenges such as elasticity, geographic distribution and multi-tenancy. It has become a breeding ground for a wave of new solutions, including database-as-a-service offerings. In this session, we will engage in a discussion with some of these cutting-edge companies. We’ll define what is a “true” cloud database is and explore the unique challenges of managing data in a cloud environment.

Moderated by:
Geva Perry

– Cloud Strategy and Marketing Advisor, Blogger, Thinking Out Cloud

Speakers: Mike Miller

– Founder and Chief Scientist, Cloudant

Mohr Davidow Workshop – Room 1

The Promise of the Cloud: Getting Down to Dollars and (Common) Sense

The promise of the cloud has created enormous excitement and fear within the enterprise. What use cases provide the right mix of high economic impact and low risk to enterprise customers as they build up the expertise to manage cloud based applications and infrastructure?

Moderated by:
Jim Smith

– General Partner, Mohr Davidow

Speakers: Jon Beck

– SVP, WW Alliances and Channels, Opsource

Terremark Workshop – Room 3

Evaluating Enterprise Clouds

Go beyond the marketing hype, the brands and the buzzwords, and learn how differences in architecture, infrastructure, security and design can have significant impact on your ability to take advantage of the cost-effectiveness and agility of infrastructure-as-a-service without compromise to availability, performance and compliance. Also, hear examples of how leading enterprises and government agencies are taking advantage of the power and flexibility offered by enterprise cloud computing architecture.

Speakers: Bill Lowry

– VP of Cloud Services, Terremark

Is Data Privacy a Make-or-Break Issue for Cloud Computing?

Concerns ranging from consumer privacy to whether cloud-based data is entitled to Fourth Amendment protection have made data privacy one of the foremost legal issues facing cloud computing. This fireside chat will feature legal experts from both the cloud-provider and legal perspectives. We’ll explore what it will take to make all cloud stakeholders confident that their privacy needs are being met.

Moderated by:
Derrick Harris

– Structure Editor and Staff Writer, GigaOM

Speakers: Nolan Goldberg

– Senior Counsel, IP and Technology, Proskauer LLP

DevOps – Reinventing the Developers Role in the Cloud Age

The old way: Development teams created code and then handed off to the infrastructure group who would put the code on the machines and deploy them. The new way: In the age of the cloud, programmers can deploy code and scale infrastructure in four minutes with fixes that can take place on the fly. Overall efficiency…vastly improved. For DevOps to be a ubiquitous process enterprise-wide, some hurdles, such as policy or training, still have to be scaled. In this talk with two leading proponents, we talk about what still needs to be done and what benefits businesses will derive from embracing the DevOps way.

Moderated by:
James Urquhart

– Senior Market Strategist, Cloud Computing, Cisco

Speakers: Luke Kanies

– CEO, Puppet Labs

GoGrid Workshop – Room 1

The What, How and Why of Secure SaaS Delivery – GoGrid and Orange Discuss the Hosted Private Cloud as the Enabler

Orange Business Services and GoGrid unveil details on the implementation and usage of GoGrid’s Hosted Private Cloud solution to provide SaaS infrastructure for Orange’s clients. Learn how and why it was done.

Moderated by:
Paul Miller

– Founder, Cloud of Data

Speakers: Lee Cardona

– Director, Orange Business Services

Virtustream Workshop – Room 3

Best Practices for Enterprise Cloud Efficiencies

As enterprises mobilize to benefit from multi-tenancy in the cloud, they recognize that their journey to move mission-critical applications is more complex. Join Derrick Harris as he moderates an expert panel, including a CIO who has been in the trenches, as they discuss how to gain Enterprise Cloud efficiencies.

Moderated by:
Derrick Harris

– Structure Editor and Staff Writer, GigaOM

Speakers: Rodney Rogers

– Co-Founder and Executive Chairman, Virtustream

Piecing Together the Next-Generation of the Cloud

What will the next generation of cloud and distributed computing systems look like? Who will create the systems that power them? We assemble some of the industry’s leading researchers to look at the operating systems needed for million-core-or-more systems, what needs distributed nodes will entail and what insights we can glean from early exascale data center projects. In this session, we look toward the future and shape the insights into the realities of what can be applied in the business world.

Moderated by:
Jason Hoffman

– Founder and Chief Scientist, Joyent

Speakers: Anant Agarwal

– Co-Founder and CTO, Tilera Corporation

The Instrument of Cloud Monetization: The API

APIs are an important, but sometimes under-appreciated, potential source of income for cloud service providers. Although they don’t cost a dime, well-designed APIs can bring in hordes of developers that will help drive site traffic and popularity through the roof. These panelists are API experts at many levels and will share strategies for making more developers mean more money.

Moderated by:
Bernard Golden

– CEO, HyperStratus

Speakers: Randy Bias

– Co-Founder and CTO, Cloudscaling

Dedicated, In More Ways than One: The IaaS Panel

Infrastructure as a service used to mean virtual machines running within a multitenant architecture, probably paid for with a credit with a credit card with a disclaimer of caveat emptor. My, how things have changed: this panel brings together leading IaaS providers to discuss how IaaS has evolved to include dedicated servers, and where this trend away from virtualization and economies of scale is headed.

Moderated by:
Paul Miller

– Founder, Cloud of Data

Speakers: John Keagy

– CEO and Founder, GoGrid

Nimbus Data Systems Workshop – Room 1

Solid State Flash Memory and a New Dawn for Scalable Datacenter Storage

Solid state flash memory technology has achieved cost-parity with 15K rpm disks today, promising 90% lower energy and cooling costs with 10x greater performance, all at a competitive cost per usable terabyte. Learn more about “sustainable storage”, diverse deployment options and use cases for flash memory, and how to profit from this game-changing technology.

Speakers: Thomas Isakovich

– Founder and CEO, Nimbus Data Systems

SeaMicro Workshop – Room 3

SeaMicro – Reducing Server Power Consumption by 75%: An Overview and Customer Case Studies

SeaMicro servers use ¼ the power and take ¼ the space of traditional servers. This session will provide an overview of SeaMicro server solutions and present customer case studies including discussion from Mozilla about their experience deploying SeaMicro servers.

Speakers: Andrew Feldman

– CEO, SeaMicro

When the “Force” Meets PaaS

Salesforce’s acquisition of pioneering PaaS platform Heroku raises many new questions in the SaaS industry. Is the acquisition for the cloud platform technology or the large developer base? Will Salesforce now push harder to be the core platform of choice for enterprise developers in the cloud? Is this a new strategic direction for the SaaS industry to follow? In this fireside chat Om Malik talks to Byron Sebastian of Heroku to explore future possibilities in the PaaS industry.

Moderated by:
Om Malik

– Founder, GigaOM

Speakers: Byron Sebastian

– GM Heroku and, SVP, Platforms at salesforce.com

Computers At the Crossroads: What Hardware Will Reign in the Clouds?

The hardware world is a changing. New scenarios seem possible as webscale and cloud computing companies take a hard look at their regular commodity hardware and find it lacking. High density server blades, Atom-based machines from SeaMicro, servers using cell phone chips, even specialty processors using hundreds of cores. Will any of these innovations make it big?

Moderated by:
Stacey Higginbotham

– Senior Writer, GigaOM

Speakers: Barry Evans

– CEO, Calxeda

CLOSING REMARKS