Schedule

REGISTRATION & BREAKFAST

The rise of the digital new media entity

Sites like reddit, LinkedIn and Vox Media are known for their viral hits and eccentric user communities, but they are also becoming content commissioners in their own right, hiring reporters and ad agency creatives and doing interviews with the president. Are these sites the new media barons, and how will that change the landscape and audience of the existing media players?

The impact of personalization and algorithms on the attention economy

With the rise of the social web and user-generated-content networks, there has been an explosion of content for users to consume. That means more choice, but it also means more noise. We look at the ways companies are getting around this issue and how the solutions for doing so impact the economics of media. Place your company or creative agency in a better position to benefit by understanding these changing dynamics of the content industry.

BREAK

(Optional Sponsored Workshops)

10:25 AM - Elastic Path Software Sponsor Workshop

Rubber meets road – a case study for monetizing content everywhere

Traditional ecommerce fails when it comes to content, because your business is about monetizing remarkable customer experiences. Only one technology strategy can make this happen. Join Pearson, Elastic Path, and GigaOM Analyst David Card, to find out how the world’s leading learning company is using advanced APIs to unite content and commerce.

Are apps or the web the future of mobile content?

Some media companies and content producers have pinned both their audience and their revenue hopes on stand-alone apps, while others see them as a dangerous distraction. What do you need to know in order to make the choice?

The state of play in digital advertising

Dachis Group founder Jeff Dachis and Bonita Stewart of Google discuss the evolution of the industry. Can mobile and social save online media?

1:05 PM - hybris Sponsor Workshop

How to successfully monetize more content and build a relationship with your readers and viewers

This session will explore recent Forrester research, which reveals the challenges that media companies are facing monetizing digital content, the opportunities that abound, and the critical success factors for getting it right. And we’ll examine using digital products to maintain a perpetual digital relationship with your customers.

What Betaworks sees in its crystal ball

This session features a one-on-one conversation with Betaworks founder John Borthwick about how media is changing.

The evolution of the book industry

A book can now be virtually anything -- a magazine-length piece, a collection of newspaper articles or even a series of TV-style episodes that readers subscribe to and pay a monthly fee for. Authors can interact with readers, and publishers are trying hard to remain relevant. We'll give you some insight into this new future and what it means.

3:20 PM - GigaOM Research Mapping Session

Making money off mobile media

CPMs are going to zero and nobody except Google and Facebook can make money off mobile - or so it seems. Join GigaOM Research analysts for an interactive session where we'll identify and prioritize the disruptive forces that tech vendors and media companies can use to gain revenue and market share with mobile media.

Lessons from the blogging elite

These days, top bloggers are almost mini media companies in their own right. They have millions of Twitter followers, huge site traffic and lucrative book and speaking deals. What have they learned about how to build and maintain audiences in the digital era?

Startup Showcase

We highlight some of the smartest and most interesting content-related startups and how they are changing the nature of the industry.

COCKTAIL RECEPTION