Get the Big Picture for Content
We are at a critical point in the transformation of the media business. The past year has seen the rise of tablets and the accelerated transition of magazines from print to digital; the rapid ascent of e-books and the slow descent of bookstores; more viewing of online video than ever but in ever-decreasing lengths. Digital advertising growth is maturing—and in some cases, slipping. If your responsibility is to make money from content, what should you do next? If the answer was easy, we’d all be on vacation. It’s not—so join us at paidContent 2012, our acclaimed media industry forum, for top-level discussion about what’s working, what hasn’t and what’s showing the most promise.
Key Topics
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Future of Publishing
The future of publishing in a post-tablet world
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Content Discoverability
Content discoverability and its impact on business models
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E-Book
The dynamics of the e-book market bull
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Content Producers
The app economy for content producers: holy grail or dead end?
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Bundled Media
New thinking in pricing, tiering and bundling media
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High Point of Creativity & Business
Finding the apogee between creativity and business value
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Revenue Puzzle
Video’s attention and revenue paradox
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Benefits of paywall
Paywall payoff
Overview
Your success tomorrow is rooted in the choices you make now. Whether you create content, distribute or profit from the ecosystem, to make the best decisions for your business you need the best insights about the future landscape. What could be more valuable than hearing first-hand from those executives who are shaping the industry evolution with their innovative content business models?
paidContent 2012 returns to the prestigious TimesCenter in New York City on a new confirmed date of May 23rd. Now in its third year, paidContent 2012 is where we look at the biggest opportunities in digital media and get the most proven industry leaders to talk about their present successes, past misses and future strategies.
The theme this year, At the Crossroads, explores convergence—how entertainment, advertising, publishing, television and news companies are finding ways to be meaningful and profitable online, uncovering the overarching lessons applicable to all industries as they forge new paths in the digital space.
Networking opportunities abound with confirmed attendees from companies that include:
Industry Professionals Attending
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C-Level Media Executives
C-Level and Senior Media & Entertainment Executives
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Media Strategists
Media and Entertainment Strategists
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Industry Professonals
Information Industry Professionals
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Content Producers
Content Producers
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Executives
Advertising and Media Executives
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Technologists
Media Technologists
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Analysts
Media Industry Analysts
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Investment Professionals
Venture Capital and Investment Professionals
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Entrepreneurs
Media and Technology Entrepreneurs
Revelant Resource for Media Professionals
To be the most important and relevant resource for media industry professionals, we are adding more speakers each week and refining topics as we get nearer to the conference. Our up-to-date agenda can be found here and you can get a ticket to participate in this important forum here:
So get ready to join your mentors and your peers to take an active role in this unparalleled learning and networking opportunity. Join the debate and shape the future of the industry. Register today.
