Mobilize 2009

Schedule

7:00 AM

REGISTRATION & BREAKFAST

8:00 AM

OPENING REMARKS

Speakers:Om Malik – Founder, GigaOM

James Kendrick – Editor jkOnTheRun, GigaOM
8:05 AM

MININOTE

Mobilizing the Internet: Possibilities and Opportunities

Speakers:Pankaj Kedia – Director, Global Ecosystem Programs, Mobile Internet Devices, Intel

8:25 AM

PANEL

Monetizing Mobile Apps

Apple’s App Store: 1 billion served and rising. The Appstore has created a very accessible revenue generation model but we must explore other approaches that app publishers can take. With success there comes cost: Could we see tectonic shifts in mobile platforms? What are the best choices for entrepreneurs and publishers? This panel maps the mobile revenue landscape by bringing differing viewpoints from entrepreneurs who have monetized their apps.

Moderated by:Raven Zachary – President, Small Society
Speakers:Mark Curtis – CEO, Flirtomatic

Mark Jacobstein – CEO, iSkoot
Dorrian Porter – Founder and CEO, Mozes
Krishna Vedati – CEO, Plusmo
Adam Zbar – CEO, Zannel
9:05 AM

PANEL

Location: Context is Money

Social applications account for 40 percent of mobile data usage, and we have the tools to bring location-awareness to those apps. So, why hasn’t the location services business arrived with a bang? This panel delves into understanding how “Context” will unlock the profits and how we will create better services that truly make sense of location as a component.

Moderated by:Greg Sterling – Analyst, Sterling Market Intelligence/Opus Research
Speakers:Sanjeev Agrawal – CEO, Aloqa

Ted Morgan – CEO and Founder, Skyhook Wireless
Balaji Natarajan – Senior Manager, Mobile Technologies, Capgemini
Tasso Roumeliotis – CEO and Founder, WaveMarket
Rahul Sonnad – CEO and Founder, Geodelic Systems
Sanjay Vakil – Founder, LuckyCal
9:45 AM

BREAK

(Optional Workshops – Located on Level 2)

Qualcomm Workshop – Room 1

3G Evolution and LTE

This insightful workshop will deliver a fresh perspective on the drivers of mobile broadband evolution, while providing an overview of LTE, the 3G evolution, and advanced-topology networks. Where is the evolution of EV-DO and HSPA+ heading? How can LTE and new wider bandwidth spectrum best be leveraged to help meet rapidly growing data demand? What role will Advanced-topology networks play in the evolution of wireless systems?

Speakers:Samir Khazaka – Senior Director, Technical Marketing, Qualcomm

10:25 AM

KEYNOTE

Innovation on Android

Speakers:Dr. Sanjay K. Jha – Co-CEO Motorola, Inc. and CEO, Mobile Devices, Motorola

10:55 AM

FIRESIDE CHAT

In this follow on session, Om Malik talks with Sanjay Jha and the co-founder of Google Android, Andy Rubin.

Moderated by:Om Malik – Founder, GigaOM
Speakers:Andy Rubin – Vice President, Engineering, Google

Dr. Sanjay K. Jha – Co-CEO Motorola, Inc. and CEO, Mobile Devices, Motorola
11:10 AM

PANEL

Ultraband: A Fast Platform For Innovation

When the nation of Korea commits to providing its citizens with 1 Gbps wireless broadband by 2012, the world’s innovators should sit up straight and listen. It’s a clear sign that bigger and bolder things are coming. We assemble a panel of world-class thought leaders from the worlds of broadband, wireless and consumer services and ask them when we will see true Ultraband appear — and what innovations and costs that future holds. A must-attend panel for entrepreneurs, strategists and product managers to gain essential insights ahead of the curve.

Moderated by:Chetan Sharma – President, Chetan Sharma Consulting
Speakers:Phil Asmundson – Vice Chairman and National Managing Partner – Technology, Media and Telecommunications, Deloitte LLP

Ken Denman – CEO, Openwave Systems
Abhi Ingle – VP, Industry and Mobility Application Solutions, AT&T
Rick Keith – Senior Director of Strategy, Broadband Access Solutions, Motorola
11:50 AM

PANEL

The Netbooks and Ultraportable Boom

It’s been the year of the netbook. Smartphones, netbooks and mobile Internet devices are starting to hit the right “price vs. feature” mix and igniting consumer markets. From this boom we can expect to see new propositions to meet the unmet needs of the mobile masses. A mix of product managers and experts will identify needs that are currently unmet, potential price points, and what new species of services and devices will emerge. The carriers are banking on this market for new revenue streams and opportunities. So should you.

Moderated by:Mark Spoonauer – Editor in Chief, LAPTOP Magazine
Speakers:Keith Kressin – Senior Director, Marketing and Product Management for Qualcomm CDMA Technologies, Qualcomm

Anil Nanduri – Director, Netbook Marketing, Mobile Platforms Group, Intel
Don Paterson – Director of Marketing, Windows Business Group, Microsoft
Brian Pitstick – GM, Ultra Mobile Devices, Consumer Product Group, Dell
12:30 PM

LUNCH

(Optional Workshops – Located on Level 2)

GigaOM Pro – Room 1

The Future of Mobile App Stores

Will one mobile app store serve all? Competition is healthy, and on this panel we bring together some of the leading independent mobile app portals. We explore how the success of an app store could dictate the future well-being of other platforms, carriers, customers and the entrepreneurs who fuel the ecosystem. A “must attend” panel.

Moderated by:Colin Gibbs – Mobile Curator, GigaOM Pro
Speakers:Alex Bloom – CEO, Handango

Todd Brix – Senior Director, Microsoft
Craig Dalton – VP, Business Development, Mplayit
Christopher David – Head of Developer and Partner Engagement, Sony Ericsson
Ilja Laurs – Founder and CEO, GetJar

GigaOM Pro – Room 2

Mobile Analytics: A Numbers Game

Without a doubt, one of the hottest categories in mobile technology is mobile analytics. Analytics opens up new monetization routes as we discover the opportunities exposed by user behaviors. In this panel convened by GigaOM Pro, we talk to the brightest minds behind the leading companies in mobile analytics about the remarkable insights they are uncovering.

Moderated by:Phil Hendrix – Founder and Director, immr
Speakers:Peter Farago – VP Marketing, Flurry

Mike Fyall – Manager, Product Marketing, AdMob
Vincent Hoogsteder – CEO and Co-Founder, Distimo
Greg Yardley – Co-Founder and CEO, Pinch Media
1:30 PM

FIRESIDE CHAT

Location, Media and Money: The Next Enablers

Len Lauer turned Sprint PCS around in 18 months, heralding a 430 percent stock increase. In his role at Qualcomm, he’s betting on LTE, location technologies, content delivery, and mobile money as some of the next, big enablers for the mobile industry. In this fireside chat, we explore what he sees ahead for the industry.

Moderated by:Stacey Higginbotham – Staff Writer, GigaOM
Speakers:Len Lauer – COO, Qualcomm

1:50 PM

PANEL

Innovation through Observation and Design

Some of the best products and designs of the last 10 years have been derived from the study of human behavior. Landmark companies like Apple, IDEO and Intel have used ethnographic studies to identify what we (as consumers) actually do, not just what we say we do. The insights are astonishing and have fueled the creation of great products and businesses. In this panel we assemble some of the most revered ethnographers, interaction designers and behavioral scientists to outline some of their recent insights about how we live and work with the mobile Internet and ask them where there are good opportunities for innovative products to appear.

Moderated by:Yuri van Geest – MSc. in Strategy and Marketing, Mobile Monday Amsterdam, TEDx Amsterdam, Trend8
Speakers:Prashant Agarwal – Managing Director, Fjord New York, Fjord

Robin Boyar – Founder, thinktank research & strategy
Jesse James Garrett – President and Founder, Adaptive Path
Denise Gershbein – Creative Director, frog design
Crysta Metcalf – Principal Staff Anthropologist, Social Media Research Lab, Motorola
2:30 AM

KEYNOTE

A Carrier Perspective on the Evolving Mobile Ecosystem

Moderated by:Om Malik – Founder, GigaOM
Speakers:Cole Brodman – SVP, Chief Technology and Innovation Officer, T-Mobile

2:55 PM

FIRESIDE CHAT

The Facebook Phone and Social Mobile

With industry claims that 40 percent of all mobile data traffic is social app-related, we are forced to ask a simple question: Should social applications be considered a core service for a carrier? One company doing just that is the much-lauded INQ Mobile, which won awards at GSM World Congress for its phones designed around applications like Skype and Facebook. We talk to INQ’s CEO.

Moderated by:Om Malik – Founder, GigaOM
Speakers:Frank Meehan – CEO, INQ Mobile

3:15 PM

FIRESIDE CHAT

Just a Browser or the Future of Mobile OS?

The Opera browser has long been a leader in the handset — where memory and processor power are at a premium. In this fireside chat, we talk to the leader and founder of Opera about the growing importance of the browser in a world that’s increasingly preferring to consume the Internet on the go.

Moderated by:Ryan Paul – Editor, Ars Technica
Speakers:Jon von Tetzchner – Co-Founder and CEO, Opera Software

3:35 PM

BREAK

(Optional Workshops – Located on Level 2)

Getfugu Workshop – Room 1

See it, Say it , Get it, Buy it!

Getfugu is redefining the way content is accessed on mobile phones using voice. vision and location recognition in a single defined application. Join us for an intriguing look at the new revenue model for mobile through this next generation mobile search engine and e-commerce platform.

Speakers:Richard Jenkins – Co-Founder and Head of Business Development, Getfugu

David Warthen – CTO, Getfugu

Microsoft Windows Mobile Workshop – Room 2

Windows Marketplace for Mobile: Seize the Possibilities, Realize the Profit

Learn how you can innovate with Windows phone and share in the sales revenue for applications certified and available through Windows Marketplace for Mobile. Learn how you can submit, certify, market, and track your application to drive new revenue streams.

Speakers:Todd Brix – Senior Director, Microsoft

Anand Iyer – Sr. Product Manager, Microsoft
4:15 PM

MININOTE

MIT NextLab: Launching Mobile Ventures for the Next Billion Consumers

Speakers:Jhonatan Rotberg – Founder, Director, Next Billion Network @ MIT

4:35 PM

MININOTE

Social Attention in the Mobile Age

Speakers:Bernardo Huberman – Senior HP Fellow and Director, Social Computing Laboratory, HP Labs, HP

4:55 PM

PANEL

Investment Outlook: The VC Panel

This panel convenes five representatives from the finest venture investment firms in the valley to answer questions from Larry Aragon and from you, the audience.

Moderated by:Lawrence Aragon – Editor-in-Chief, Venture Capital Journal
Speakers:John Balen – General Partner, Canaan Partners

Bob Borchers – General Partner, Opus Capital
Rob Coneybeer – Managing Director, Shasta Ventures
Dixon Doll – Co-Founder and General Partner, DCM
Mitch Lasky – General Partner, Benchmark Capital
5:35 PM

LAUNCHPAD

Speakers:Anand Iyer – Sr. Product Manager, Microsoft

Quinn Li – Director, Qualcomm Ventures
Eric Zimits – Managing Director, Granite Ventures
6:25 PM

CLOSING REMARKS

6:30 PM

CANAAN COCKTAIL RECEPTION

Keynote Lineup

Dr. Sanjay K. Jha
Co-CEO, Motorola, Inc. CEO, Mobile Devices
Cole Brodman
SVP, Chief Technology and Innovation Officer, T-Mobile

Speaker Lineup

Len Lauer
COO, Qualcomm
Frank Meehan
CEO, INQ Mobile
Andy Rubin
Vice President, Engineering, Google
Jon von Tetzchner
Co-Founder and CEO, Opera Software
Mark Spoonauer
Editor in Chief, LAPTOP Magazine
Bernardo Huberman
Senior HP Fellow and Director, HP
Crysta Metcalf
Distinguished Member of the Technical Staff, Applied Research and Technology Center, Motorola
Denise Gershbein
Creative Director, frog design
Jhonatan Rotberg
Founder, Director, Next Billion Network @ MIT
Mitch Lasky
General Partner, Benchmark Capital
Ilja Laurs
Founder and CEO, GetJar
Alex Bloom
CEO, Handango
Adam Zbar
CEO, Zannel
Rahul Sonnad
CEO & Founder, Geodelic Systems
Ken Denman
CEO, Openwave Systems
Sanjeev Agrawal
CEO, Aloqa
Kevin Tofel
Managing Editor jkOnTheRun, GigaOM
Pankaj Kedia
Head of Mobile Ecosystems, Intel
Lars Kamp
Executive, Accenture
Lawrence Aragon
Editor-in-Chief, Venture Capital Journal
Amir Hosseinpour
CEO, Juice Wireless
Peter Farago
VP Marketing, Flurry
Brian Pitstick
GM, Ultra Mobile Devices, Consumer Product Group, Dell
Stacey Higginbotham
Staff Writer, GigaOM
Anand Iyer
Sr. Product Manager, Microsoft Corp.
Michael Wolf
VP, Research, GigaOM
Bob Borchers
General Partner, Opus Capital
Greg Yardley
Co-Founder and CEO, Pinch Media
Ryan Paul
Editor, Ars Technica
Eric Zimits
Managing Director, Granite Ventures
Chetan Sharma
President, Chetan Sharma Consulting
Robin Boyar
Founder and Principal, Thinktank Research and Strategy
Krishna Vedati
CEO, Plusmo
Ted Morgan
CEO & Founder, Skyhook Wireless
Jesse James Garrett
President and Founder, Adaptive Path
John Balen
General Partner, Canaan Partners
Phil Hendrix
Founder and Director, immr
Anil Nanduri
Director, Netbook Marketing, Mobile Platforms Group, Intel
Rick Keith
Senior Director of Strategy, Broadband Access Solutions, Motorola
James Kendrick
Editor jkOnTheRun, GigaOM
Craig Dalton
VP, Business Development, Mplayit
Rob Coneybeer
Managing Director, Shasta Ventures
Sanjay Vakil‎
Founder, LuckyCal, Inc
Vincent Hoogsteder
CEO and co-founder, Distimo
Don Paterson
Director of Marketing, Windows Business Group, Microsoft
Raven Zachary
President, Small Society
Dorrian Porter
Founder and CEO, Mozes
Tasso Roumeliotis
CEO and Founder, WaveMarket
Mark Curtis
CEO, Flirtomatic
Dixon Doll
Co-Founder and General Partner, DCM
Keith Kressin
Senior Director, Marketing & Product Management for Qualcomm CDMA Technologies
Yuri van Geest
MSc. in Strategy & Marketing, Mobile Monday Amsterdam, TEDx Amsterdam, Trend8
Christopher David
Head of Developer and Partner Engagement, Sony Ericsson
Colin Gibbs
Mobile Curator, GigaOM Pro
Noury Al-Khaledy
General Manager Nettop and Netbook Computing, Mobile Platforms Group, Intel
Samir Khazaka
Senior Director, Technical Marketing, Qualcomm
Phil Asmundson
Vice Chairman and National Managing Partner – Technology, Media & Telecommunications, Deloitte LLP
Mike Fyall
Manager, Product Marketing, AdMob
Balaji Natarajan
Sr. Manager, Mobile Technologies, Capgemini
Quinn Li
Director, Qualcomm Ventures
Greg Sterling
Analyst, Sterling Market Intelligence/Opus Research
Todd Brix
Senior Director, Microsoft Corp.
Abhi Ingle
VP, Industry & Mobility Application Solutions, AT&T
Mark Jacobstein
CEO, iSkoot