Mobilize 2008

Schedule

7:00 AM

REGISTRATION & BREAKFAST

8:10 AM

OPENING REMARKS

Speakers:Om Malik – Founder, GigaOM

8:20 AM

PANEL

From Databases to Dataspaces

Web-scale computing is creating a physically distributed infrastructure, which has led to the emergence of distributed data storage and processing layers like Hadoop, HyperTable and Couchdb. The new database paradigms will force us to rethink some of our existing practices, but they’ll also offer many benefits and opportunities.

Moderated by:Jason Hoffman – CTO and Founder, Joyent
Speakers:Tasso Argyros – CTO and Co-Founder, Aster Data Systems

Jeff Hammerbacher – Chief Scientist, Cloudera
Doug Judd – Principal Search Architect, Zvents
Avinash Lakshman – Engineer, Facebook
Geir Magnusson Jr. – Consulting Architect, Platform, Gilt Groupe
9:00 AM

PANEL

Building The Perfect Host for Web Apps

When a hosting platform is built from boxes and bandwidth, it is built with a vision of usage in mind. When a startup codes the next big hit app, it has preconceived notions about what load challenges its platform will cope with. With cloud computing will things change drastically? This panel brings together two of the most innovative hosting companies and two rising web app startups to outline what each wants from the other and what new opportunities can be generated from the missing elements.

Moderated by:Rohit Sharma – Investor, Independent
Speakers:James Lindenbaum – Co-Founder and CEO, Heroku

David Lipscomb – SVP, Engineering and Co-Founder, NetSuite
Lew Moorman – President, Cloud and Chief Strategy Officer, Rackspace Hosting
Matt Mullenweg – Founding Developer, WordPress
Javier Soltero – CTO, Management Products, SpringSource
9:45 AM

KEYNOTE

The Internet and Cloud Computing

Speakers:Paul Sagan – President and CEO, Akamai

10:15 AM

BREAK

(Optional Workshops – Located on Level 2)

PEER 1 – Room 1

Hosting Cloud on Commodity Hardware

The pros, cons, pitfalls and best practices of testing and hosting cloud computing on commodity hardware are discussed by our panel members who represent cloud applications, SaaS and IT hosting.

Moderated by:Bernard Golden – Writer, CIO Magazine
Speakers:Geir Magnusson Jr. – Consulting Architect, Platform, Gilt Groupe

Robert Miggins – SVP Business Development, PEER 1
Matt Mullenweg – Founding Developer, WordPress
Abe Sultan – VP of Engineering, Apprenda

SUN MICROSYSTEMS – Room 2

Navigating a World of Many Clouds

As cloud computing becomes increasingly popular, the question becomes not whether you should use cloud resources, but rather, what kind of cloud resources you should use. How can you ensure that you’re able to move seamlessly from one cloud to another? What issues might you face when migrating? In this workshop, experts from Sun Microsystems’ Cloud Computing team will provide answers to these questions and more.

Speakers:Veena Avula – Director of Product Marketing, Cloud Infrastructure, Sun Microsystems

Rajesh Ramchandani – Senior Business Development Manager, Cloud Computing, Sun Microsystems
10:45 AM

MININOTE

The Cloud in Context

Speakers:Russ Daniels – VP and CTO, Cloud Services Strategy, HP

11:05 AM

PANEL

The Myth of the One-Size-Fits-All Cloud

As enterprises begin to evaluate cloud computing, some are asking if the current model of commodity servers and virtualization meets their needs. Is there money to be made creating specialized clouds for industries that require highly specific computing tasks, from video trans-coding to fiscal transactions and medical records?

Moderated by:Stacey Higginbotham – Staff Writer, GigaOM
Speakers:Michael Crandell – CEO and Founder, RightScale

Bryan Doerr – CTO, Savvis
Yousef Khalidi – Distinguished Engineer, Microsoft Corporation
Joseph Tobolski – Director of Cloud Computing, Accenture
Lew Tucker – VP and CTO, Cloud Computing, Sun Microsystems
11:50 AM

FIRESIDE CHAT

View From The Bridge: A Year of Cloud

Last year at Structure 08 we had the honor of having two giants of the technology world keynote. This year they return to share with Om Malik their thoughts on the rise of Cloud computing and what direction they see Amazon and Sun leading the evolution of the Cloud Computing industry and the opportunities it generates.

Moderated by:Om Malik – Founder, GigaOM
Speakers:Greg Papadopoulos – CTO and EVP, Research and Development, Sun Microsystems

Werner Vogels – VP and CTO, Amazon
12:15 PM

LUNCH

(Optional Workshops – Located on Level 2)

HP/AMD – Room 1

Scaling the Cloud: Maximizing Performance Per Watt Per Square Foot

How do you design and deploy an extreme scale data center? Meeting modern computing needs requires streamlined server technologies designed for deployment in thousands of nodes. This workshop rethinks the design and operation of the next generation data center.

Speakers:Fred Worley – Scalable Computing & Infrastructure System Architect, HP

Margaret Lewis – Director of Commercial Solutions and Software, AMD

CISCO – Room 2

The Enterprise Data Center and Cloud Computing

In this highly interactive workshop session, the audience will explore the application of cloud computing to the Enterprise, including public clouds, private clouds, internal clouds and cloud interoperability. With so many options, what are the best choices for your enterprise?

Speakers:Doug Gourlay – VP, Data Center Solutions, Cisco

James Urquhart – Technology Strategist, Cloud Computing and Data Center Virtualization, Cisco
1:15 PM

FIRESIDE CHAT

Facebook: A Conversation with it’s Keeper

Facebook could be considered one of the ultimate “Web Scale” applications. It’s user base, it’s meteoric growth and the infrastructure required to service it’s enormous audience are awe inspiring. In this fireside chat we get to talk intimately with the man who has to manage the infrastructures well being. Not to be missed.

Moderated by:Om Malik – Founder, GigaOM
Speakers:Jonathan Heiliger – VP, Technical Operations, Facebook

1:30 PM

PANEL

Toward Cloud Computing: Private Enterprise Clouds As A First Step

Enterprises are cautious about migrating their most demanding applications to public clouds. Public cloud infrastructure can’t run all existing enterprise applications, particularly the most mission critical, without some modification and more advanced management software. IT also faces concerns about security and control. Yet the lure of self-service provisioning and usage-based pricing is still strong. The solution? Build your own cloud with your existing infrastructure investment as a first step. This panel will explore how enterprise clouds are likely to take shape, building on the evolution of virtualization infrastructure and systems management technology as a foundation.

Moderated by:George Gilbert – Co-Founder and Partner, TechAlpha
Speakers:Kia Behnia – CTO, BMC Software

Dr. Stephen Herrod – CTO and Sr. VP of R&D, VMware
Chuck Hollis – VP, CTO of Global Marketing, EMC Corporation
K. Scott Morrison – Chief Architect, Layer 7 Technologies
James Urquhart – Technology Strategist, Cloud Computing and Data Center Virtualization, Cisco
Brandon Watson – Director, Azure Services Platform, Microsoft
2:15 PM

KEYNOTE

Real-Time Cloud

Speakers:Marc Benioff – Chairman and CEO, salesforce.com

2:45 PM

PANEL

Better Broadband: Enabling the Cloud Era

We’re building huge Cloud Computing cities, but are we neglecting the already clogged broadband highways between them? As internal data center networking speeds start to exceed 40 Gbps, the pipes that connect those clouds to the outside world and each other will hit their limits. This panel examines what stress fractures we may see initially, what technology can do about it, and who will ultimately pay for it.

Moderated by:Dave Asprey – VP, Technology and Corporate Development, Blue Coat Systems
Speakers:Kenneth Duda – VP Software Engineering, Arista Networks

Tobias Ford – Assistant VP, IT, AT&T
Michelle Munson – President and Co-Founder, Aspera
Mark Taylor – VP, Product Management, Content Delivery and Vyvx, Level 3 Communications
David Yen – EVP and GM of the Data Center Business Group, Juniper Networks
3:30 PM

BREAK

(Optional Workshops – Located on Level 2)

JUNIPER NETWORKS – Room 1

If you could build the ideal data center network for the Cloud computing world, what would it look like?

Cloud computing to set to take off, but today’s legacy data center networks just won’t fly. Learn about next-generation networks where the simple solution lies in a simpler architecture.

Speakers:Viswesh Ananthakrishnan – Director, Product Marketing, Juniper Networks

MICROSOFT – Room 2

Spinning the Web to the Cloud

“Combining the Power of Rich Internet Applications with Cloud Computing” – Join industry analyst Michael Cote as Microsoft announces the winner of the first Azure Services Platform Developer Challenge: newCloudApp(). Also learn about the evolution of the web towards rich internet applications combined with the benefits of the cloud, unlocking new business opportunities through new user experiences and business models.

Speakers:Michael Cote – Software Industry Analyst, RedMonk

Brian Goldfarb – Director Developer Platform and Tools, Microsoft
Steve Yi – Director Azure Services Platform, Microsoft
4:00 PM

PANEL

On The Shoulders of Giants

Innovation occurs when you push at the edge of reasonable practice. When your job is to manage some of the worlds largest infrastructures, with demands that test the limit of technology and budgets, innovation is your only option. Keepers of six of the largest collections of boxes, bits and bandwidth on the planet will share their successes with current technology and their desires for and opinions on the future.

Moderated by:Jonathan Heiliger – VP, Technical Operations, Facebook
Speakers:Najam Ahmad – General Manager, Global Networking Services, Microsoft

Richard Buckingham – VP of Technical Operations, MySpace
Vijay Gill – Sr. Manager, Engineering and Architecture, Google
Raj Patel – VP, Infrastructure and Operations Strategy, Yahoo!
Lloyd Taylor – VP Technical Operations, LinkedIn
4:45 PM

FIRESIDE CHAT

Perspectives on Cloud Computing

Om and Vishal Sikka of SAP will explore the challenges to the general adoption of cloud computing and ask whether cloud computing is ready for prime time use in the corporation. The conversation will also delve into the position that SAP will take in the cloud computing landscape’s evolution and what steps it will take in setting industry standards.

Moderated by:Om Malik – Founder, GigaOM
Speakers:Vishal Sikka – CTO, SAP

5:05 PM

MININOTE

Cloud Success Stories: Lessons Learned and Best Practices

Speakers:Willy Chiu – VP, IBM Cloud Labs & HiPODS, IBM

5:25 PM

PANEL

The VC Panel: Downturn? Double Down on Infrastructure!

The Cloud Computing boom is racing ahead full steam ahead and gaining much momentum. Is this a sign that there will be an upturn in investments into infrastructure startup’s even considering the prevailing economic climate? The Valley’s finest investors present their views on the challenges and upsides on the road ahead.

Moderated by:Paul Kedrosky – Senior Fellow, Ewing Marion Kauffman Foundation
Speakers:Navin Chaddha – Managing Director, Mayfield Fund

Kevin Efrusy – Partner, Accel Partners
Peter Fenton – General Partner, Benchmark Capital
Renu Raman – Executive-in-Residence, Tallwood Ventures
Jim Smith – General Partner, MDV-Mohr Davidow Ventures
6:10 PM

CLOSING REMARKS

6:20 PM

CANAAN COCKTAIL RECEPTION

Speaker Lineup

Jason Kilar
CEO, Hulu
Kevin Lynch
CTO, Adobe Systems Incorporated
Hunter Walk
Director Product Management, YouTube
Bram Cohen
Chief Scientist and Co-founder, BitTorrent
Rio Caraeff
President and CEO, VEVO
Rishi Chandra
Product Lead, Google TV, Google
Oren Jacob
Executive Producer, “Ready, Set, Bag!”, Ensemble Pictures
Olivier Manuel
Director of Content, Samsung Electronics America
Bryan Perez
SVP and GM, NBA Digital
Hardie Tankersley
VP, Innovation, Fox Broadcasting Company
Rick Feldman
President and CEO, NATPE
Joshua Siegel
Product Lead, Live Streaming, YouTube
Mike Hudack
Co-Founder and CEO, Blip.tv
Brian Seth Hurst
CEO, The Opportunity Management Company
Peter Merholz
President, Adaptive Path
Bill Niemeyer
Senior Analyst, The Diffusion Group
Janko Roettgers
Co-Editor NewTeeVee, GigaOM
Robin Sloan
Media Partnerships, Twitter
Max Haot
Co-Founder and CEO, Livestream
Ryan Lawler
Editor NewTeeVee, GigaOM
Colin Brown
Contributing Editor, CNBC Business
Itzik Cohen
Founder and CEO, ClipSync
David Kaiser
CEO and Co-Founder, Coincident TV
Tim Kring
Storyteller, TKE imperative
Philip DeFranco
Content Creator, DeFranco Inc.
Braxton Jarratt
CEO and Co-Founder, Clearleap
Michael Wolf
VP Research, GigaOM Pro
Carlton Cuse
Writer and Executive Producer, Carlton Cuse Productions
Frank Sinton
CEO and CoFounder, MeFeedia
Justine Bateman
Producer, Writer, Consultant, Actor, SECTION 5
David Schleef
CEO, Entropy Wave
Merton
Improvisational Pianist
Gannon Hall
COO, Kyte
Michael Seibel
Co-Founder and CEO, Justin.tv
Liz Shannon Miller
Co-Editor NewTeeVee, GigaOM
Buddy Snow
Senior Director, Solutions Marketing,Broadband Home Solutions, Motorola Mobility
Nova Spivack
Co-Founder and President, Live Matrix
Jeff Miller
President and CEO, ActiveVideo Networks
Ed Delfs
SVP Global Sales and Operations, Ustream
Jim Lanzone
Founder and CEO, Clicker.com
Dale Herigstad
Chief Creative Officer, Schematic