Green:Net 2010


Schedule

7:30 AM

Registration and Breakfast

8:30 AM

Opening Remarks

Moderated by:Emcee – Chris Albrecht – Editor GigaOM TV, GigaOM
Speakers:Om Malik – Founder, GigaOM

Katie Fehrenbacher – Editor Earth2Tech, GigaOM
8:35 AM

How Can IT Fight Climate Change?: A Breakdown From the Climate Group

The author of The Climate Group’s seminal Smart2020 report shows us the hard numbers as to how information technology can fight climate change. It might surprise you, but IT can reduce global greenhouse gas emissions significantly across sectors by 2020.

Speakers:Molly Webb – Head of Strategic Engagement, The Climate Group

8:50 AM

So the Smart Grid Will Be Huge – Now What?

The smart grid market is forecast to grow to $210 billion over the next five years, and the U.S. government has funneled close to $4 billion into smart grid utility projects so far in this year alone. What will be the infrastructure used to deliver the efficient grid services that utilities need? Is the infrastructure debate over? What characteristics does the industry need to promote innovation?

Moderated by:Clint Wheelock – Managing Director, Pike Research
Speakers:Eric Dresselhuys – EVP, Silver Spring Networks

Brian Huey – Business Development – M2M Smart Grid, Utilities, Sprint Nextel
Laura Ipsen – SVP and GM, Smart Grid, Cisco
Scott Propp – Energy and Utility Principal, Motorola
Allan Schurr – VP Strategy and Development, IBM
9:30 AM

Greentech and the California Economy

Gubernatorial candidate and former Oakland Mayor Jerry Brown has been a longtime supporter of clean power and energy efficiency since his first stint as California’s Governor. Now the lifetime politician will continue to support the greentech industry not just as a way to nurture new technologies and help the environment, but also for the future of the state’s economy.

Speakers:Jerry Brown – Attorney General, State of California

10:00 AM

Progressive Utilities and Grid-Connected Cars

Utilities are getting ready for the coming influx of electric vehicles that will reshape the power grid and the relationship with customers. Meanwhile entrepreneurs, startups and investors are building the next-generation of technology for electric vehicle charging. Come hear what opportunities excite NRG Energy’s VP of Electric Vehicle Services, Michael Harrigan and Southern California Edison’s EVP of Power Operations, Pedro Pizarro and how these utility leaders are getting ready for the electric vehicle boom.

Moderated by:Todd Woody – Environmental Journalist,
Speakers:Michael Harrigan – VP of Electric Vehicle Services, NRG Energy

Pedro Pizarro – EVP, Power Operations, Southern California Edison
10:20 AM

BREAK

(Optional Workshops – Located on Level 2)

Silver Spring Networks Workshop – Room 1

Connecting with the Consumer: Notes from the Field

Silver Spring Networks, utility customers Pacific Gas & Electric and Oklahoma Gas & Electric and technology partner, Tendril, will discuss the build out of consumer-focused applications for the smart grid, including demand response, electric vehicle charging and home energy management. PG&E and OG&E will share what they’ve learned through their own rollouts of the Silver Spring Smart Home solution. What is working? What are the challenges? What is still needed?

Moderated by:Katie Fehrenbacher – Editor Earth2Tech, GigaOM
Speakers:Eric Dresselhuys – EVP, Silver Spring Networks

Sandra Longcrier – Marketing and Message Management, Oklahoma Gas and Electric Company
Adrian Tuck – CEO, Tendril
Saul Zambrano – Director, Integrated Demand-side Management Core Products, Pacific Gas and Electric Company

Greenpeace International Workshop – Room 2

Climate Leadership In The IT Industry

A discussion of how major IT companies are driving solutions and advocating for strong climate policies. Greenpeace International will release Version 3 of its CoolIT Leaderboard, an analysis of the IT sector’s contributions to achieving global greenhouse gas emissions reductions of 15 percent by 2020.

Speakers:Gary Cook – Greenpeace Climate and Energy Campaigner, Greenpeace International

Casey Harrell – IT Analyst, Greenpeace International
11:00 AM

The Future of Greentech From the Viewpoint of an IT Pioneer

From the investor that brought you Hotmail, Interwoven and Kana during the dotcom boom, Steve Jurvetson, Managing Director of Draper Fisher Jurvetson, is now leading DFJ to become one of the most active – and aggressive – investors in cleantech with foreward-thinking investments in electric vehicle firm Tesla and genetics and biofuel designer Synthetic Genomics.

Speakers:Steve Jurvetson – Managing Director, Draper Fisher Jurvetson

11:25 AM

How the Internet Giants are Getting Into Energy Management

Both Google and Microsoft are moving into the energy industry, investigating ways that they can have an effect on the utility business. The ideas are still early but indicative of things to come – Google is even looking at how it can buy and sell wholesale energy on the market as a way to help with its carbon footprint.

Moderated by:Katie Fehrenbacher – Editor Earth2Tech, GigaOM
Speakers:Troy Batterberry – Product Unit Manager, Microsoft Hohm, Microsoft

Edward Lu – Program Manager in Advanced Projects, Google
11:50 AM

Software and Computing Will Deliver Low Cost Renewable Energy

Lifelong entrepreneur Bill Gross delivered pioneers of the Internet boom through his incubator Idealab in the mid-90s. Now Gross believes that cheap computation can be the key driver in low cost renewable energy and he’ll explain how and why.

Speakers:Bill Gross – CEO, Idealab

12:15 PM

LUNCH

1:15 PM

Policy Perspective: How to Use Government to Promote Energy Efficiency

As Commissioner for the California Public Utilities Commission, Dian Grueneich has spent the past 5 years helping shape how the state embraces and incentivizes ways to boost energy efficiency, much of it using IT. Learn how your company can work with – and influence – California energy efficiency policy and what’s next in store for state policies heading into the state’s 2010 gubernatorial election.

Speakers:Dian M. Grueneich – Commissioner, California Public Utility Commission

1:35 PM

The New Networked Car

Our cars will power up with electricity and connect via networks. IT tools are landing in the unlikeliest of places – even your vehicle. The next generation of electric cars, from Nissan’s LEAF to GM’s Volt to Tesla’s Model S, will fuel up from the power grid, and the charge will be controlled by software and a utility data center. Startups are building the systems now; are the big automakers ready? Is the next major mobile technology platform your car?

Moderated by:Josie Garthwaite – Staff Writer Earth2Tech, GigaOM
Speakers:Hugh McDermott – Vice President, Global Utility Alliances, Better Place

Paul Pebbles – OnStar Chevy Volt Service Line Manager, General Motors
Mark Perry – Director, Product Planning and Strategy, Nissan North America
Edward Pleet – Product and Business Development Connected Services Organization, Ford Motor Company
Saul Zambrano – Director, Integrated Demand-side Management Core Products, Pacific Gas and Electric Company
2:15 PM

Innovating to Reduce Energy Consumption of Computing

Data center energy consumption will be the key concern of major Internet companies in 2010. With Google’s growing computing footprint, of course the search engine giant will be innovating on its energy needs. What are Google’s best computing energy reduction practices?

Speakers:Bill Weihl – Green Energy Czar, Google

2:35 PM

Video: Lessons Learned From Using the Web to Fight Climate Change

In the same way that President Obama was launched into the White House via a social movement on the web, we’ve looked for a successful social media campaign that can empower people to fight climate change. 350.org used the web to appeal to millions of young people and urged them to take action on climate change in Copenhagen. Here are the lessons learned.

Speakers:Bill McKibben – Author, Educator, Environmentalist, EAARTH: Making a Life on a Tough New Planet

2:45 PM

The Future of Carbon Software

Carbon software is expected to create a huge market opportunity driven largely by regulation and consumer demand. But what are the opportunities, requirements and hurdles for this market now?

Moderated by:Jeff St.John – Staff Writer Earth2Tech, GigaOM
Speakers:Anirban Chakrabarti – SVP of SAP Carbon Impact, SAP

Gavin Starks – Founder and CEO, AMEE
Udo Waibel – CTO and Co-Founder, Hara
3:15 PM

BREAK

IBM Workshop – Room 1

Building an Ecosystem for Innovation Around Smart Grid

There is a growing consensus that it will take an ecosystem to deliver the large body of capabilities being touted for the smart grid. This workshop will discuss the importance and construction of such an ecosystem, and will catalyze the conversation around how companies large and small can collaborate in delivering the next generation of applications and services for smart grid.

Moderated by:Celeste LeCompte – Special Projects Editor, GigaOM
Speakers:Lee Burrows – Partner, VantagePoint Venture Partners

Allan Schurr – VP Strategy and Development, IBM
Andrew Tang – Sr. Director of Customer Care, Pacific Gas and Electric Company
Adrian Tuck – CEO, Tendril

Tropos Networks Workshop – Room 2

Greening the Grid

Many utilities initiated their smart grid deployments with the rollout of smart meters. What applications will utilities be looking to beyond meters and what additional challenges will this bring for smart grid communication infrastructures? Tropos will share its insights on these issues and discuss how some of its customers such as Avista, Glendale Water & Power, PREPA, and others are approaching their smart grid rollouts.

Speakers:Tom Ayers – President and CEO, Tropos Networks

3:55 PM

Dematerialization: Replacing Atoms With Bits

Call it a side effect or an intent, but virtual products — e-books, digital music, video conferencing — can cut a significant amount of carbon compared to their real-world counterparts. How real is this opportunity and how are companies leveraging it?

Moderated by:Alexis Madrigal – Staff Writer, WIRED.com
Speakers:Saul Griffith – Co-Founder, Squid Labs

Casey Harrell – IT Analyst, Greenpeace International
Jonathan Koomey – Project Scientist and Consulting Professor, Lawrence Berkeley National Laboratory and Stanford University
Molly Webb – Head of Strategic Engagement, The Climate Group
4:35 PM

From Founding Sun to Funding Clean Power

A conversation with Vinod Khosla, the founder of Sun Microsystems turned leading greentech investor. Khosla dominates the discussion and dollars in greentech.

Moderated by:Michael Copeland – Senior Writer, Fortune
Speakers:Vinod Khosla – Founder, Khosla Ventures

4:55 PM

Investing in the Intersection of Green and IT

Where green meets IT offers one of the most concrete, tangible and early markets for investors to put their money. Whether that consists of investing in making IT more efficient, or in the emerging smart grid, or electric vehicle industries, expect some sizable investments and exits (IPOs!) in this intersection in 2010.

Moderated by:Paul Kedrosky – Senior Fellow, Ewing Marion Kauffman Foundation
Speakers:Tom Baruch – Founder and Managing Director, CMEA Capital

Lee Burrows – Partner, VantagePoint Venture Partners
Warren Weiss – General Partner, Foundation Capital
5:35 PM

LaunchPad

Speakers:Tom Blaisdell – General Partner, DCM

Navin Chaddha – Managing Director, Mayfield Fund
Steve Vassallo – Venture Partner, Foundation Capital
6:30 PM

Closing Remarks

6:35 PM

Cocktail Reception

Sponsored By: Silver Spring Networks

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Speaker Lineup

Jerry Brown
Attorney General, State of California
Steve Jurvetson
Managing Director, Draper Fisher Jurvetson
Bill Gross
CEO, Idealab
Bill Weihl
Green Energy Czar, Google
Vinod Khosla
Partner, Khosla Ventures
Jonathan Koomey
Project Scientist and Consulting Professor, Lawrence Berkeley Nat’l Laboratory and Stanford
Steve Vassallo
Venture Partner, Foundation Capital
Paul Pebbles
OnStar Chevy Volt Service Line Manager, General Motors
Alexis Madrigal
Staff Writer, WIRED.com
Edward Pleet
Product and Business Development Connected Services Organization, Ford Motor Company
Tom Blaisdell
General Partner, DCM
Casey Harrell
IT Analyst, Greenpeace International
Laura Ipsen
SVP and GM, Smart Grid, Cisco
Navin Chaddha
Managing Director, Mayfield Fund
Hugh McDermott
VP of Global Utility Alliances, Better Place
Pedro Pizarro
EVP, Power Operations, Southern California Edison
Eric Dresselhuys
EVP, Silver Spring Networks
Tom Baruch
Founder and Managing Director, CMEA Capital
Warren Weiss
General Partner, Foundation Capital
Clint Wheelock
Managing Director, Pike Research
Mark Perry
Director, Product Planning and Strategy, Nissan North America
Anirban Chakrabarti
SVP of SAP Carbon Impact, SAP
Michael Copeland
Senior Writer, Fortune
Saul Griffith
Co-Founder, Squid Labs
Michael Harrigan
VP, Electric Vehicle Services, NRG Energy
Udo Waibel
CTO and Co-Founder, Hara
Troy Batterberry
Product Unit Manager, Microsoft Hohm
Todd Woody
Environmental Journalist
Allan Schurr
VP Strategy and Development, IBM
Josie Garthwaite
Staff Writer Earth2Tech, GigaOM
Bill McKibben
Author, Educator, Environmentalist, EAARTH: Making a Life on a Tough New Planet
Molly Webb
Head of Strategic Engagement, The Climate Group
Brian Huey
Business Development – M2M Smart Grid, Utilities, Sprint Nextel
Lee Burrows
Partner, VantagePoint Venture Partners
Gavin Starks
Founder and CEO, AMEE
Scott Propp
Energy and Utility Principal, Motorola
Paul Kedrosky
Senior Fellow, Kauffman Foundation
Jeff St. John
Staff Writer Earth2Tech, GigaOM
Dian M. Grueneich
Commissioner, California Public Utility Commission
Edward Lu
Program Manager in Advanced Projects, Google
Saul Zambrano
Director, Integrated Demand-side Management Core Products, PG&E

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